I LOVE My Products. Why Doesn't Everyone Else?

WE established, this morning, that most all Network Marketing companies have great products. Outstanding products have become an industry standard to the point that a company with sub par products will never last. This is great for the MLM industry in that people know this, so you don't have to do much convincing that your product is really good stuff. However, there is a drawback.


Okay, so you have a great product. That's wonderful. But, so does the guy down the street, or on the next web page a person visits. So, what makes YOUR product different? It's not the product that will separate you from the pack, it's YOU! 


If you get this, then you are on the right track. I see people out there all the time promoting a product or a business opportunity. These people don't "Get It". People do NOT join a company because of the products or the opportunity, they join because of the people, more specifically, YOU! 


Always promote yourself first. People will only buy from someone if they KNOW, LIKE and TRUST you. This includes buying your products or joining your business. Few people will ever join you unless you can show them that you can help them. Therefore, don't bother studying products, study PEOPLE! MLM is a PEOPLE business.


For more information on how to relate to people based on their personality type, I suggest listening to this MP3 file. Learn how to identify each of the 4 personality types including how to prospect and coach each.

Big MLM Tip of the Day: The Answer is… More than 60%

Look up that stats if you like. Almost any sales job, from insurance to real estate or new car sales, has a really high attrition rate. How high? In almost all sales jobs, more than 60% quit before they ever earn a single commission. 

Given these facts, why do so many in MLM treat it like a sales business? Do you want to follow such a failed model? I don't. 

I've said it before. MLM is a people business. More importantly, it's a coaching and mentoring business. You need the right coaching and mentoring so that you can go out and do the same for others. Find a good training system that stresses relationships, not sales, and you'll be on the right path.

Big MLM Tip of the Day: MLM is NOT a Sales Business

Fact: Almost all sales jobs have a 60 to 80% attrition rate, before a single sale has bee made. Why would you follow such a failed model? 

MLM is a people business, or more accurately, a mentoring and coaching business. 

If you are trying to sell people, you are setting yourself up for failure. If you focus on building relationships, your business will grow as a byproduct. 

Just know, many of the people you get to know may not join your business, and that's okay. Be just as helpful to those people as you are to the people who join your business. 

Your first duty is that of a coach and mentor.For more training on how to be a better mentor, visit the Mentoring Resources page.