Monday, March 28, 2011

I LOVE My Products. Why Doesn't Everyone Else?

WE established, this morning, that most all Network Marketing companies have great products. Outstanding products have become an industry standard to the point that a company with sub par products will never last. This is great for the MLM industry in that people know this, so you don't have to do much convincing that your product is really good stuff. However, there is a drawback.

Okay, so you have a great product. That's wonderful. But, so does the guy down the street, or on the next web page a person visits. So, what makes YOUR product different? It's not the product that will separate you from the pack, it's YOU! 

If you get this, then you are on the right track. I see people out there all the time promoting a product or a business opportunity. These people don't "Get It". People do NOT join a company because of the products or the opportunity, they join because of the people, more specifically, YOU! 

Always promote yourself first. People will only buy from someone if they KNOW, LIKE and TRUST you. This includes buying your products or joining your business. Few people will ever join you unless you can show them that you can help them. Therefore, don't bother studying products, study PEOPLE! MLM is a PEOPLE business.

For more information on how to relate to people based on their personality type, I suggest listening to this MP3 file. Learn how to identify each of the 4 personality types including how to prospect and coach each.
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