Okay, I'm not really talking about a panda bear, but rather the Google Panda update that was released earlier this year. Actually, Panda is a series of ongoing updates to the Google search algorithms.
In case you are not familiar with them, Google Panda updates are a series of updates to the search algorithms that were started this spring. The intent is to yield more quality results for the end user.
Some internet marketers are not happy with these changes. People who have been using spinners to submit articles to hundreds of directories have taken the biggest hit. Google realized what was happening here, and has decided to stop crawling most of the second tier article directories.
Another major change has come in the form of verifying content. Between the software changes and an army of humans looking at sites, Google has begun a crack down on low quality, duplicate and overlapping content. The term "Content is King" was never more true.
So, what does all of this mean for us Network Marketers out there? The jury is still out, but I have some thoughts to share.
Honestly, I feel that the results will be minimal in our field. We may see a bit of a bump in rankings when some of the internet marketers lose out on many of their backlinks, but if we are wise, we will not be competing directly with them for the same keywords anyway.
The biggest affect from these changes will likely be seen in keyword research. Keyword trends are going to be less useful for a while with so much being changed. You will not be able to rely much on the historical data because they were collected under the old rules.
I know there is a lot of frustration out there when it comes to the Google Panda updates. Especially since it is still an ongoing process, and more major changes could happen at any moment. Try to remember though, like any other business, Google must cater to their customers, those people using their site to find information. These efforts are not intended as a slap against internet marketers, but rather as an attempt to deliver more relevant search results to the consumer.
Here is a really good article with info straight from Google.
http://www.webpronews.com/google-panda-update-advice-2011-05And, here is another moer recent article with even more information.
http://searchengineland.com/official-google-panda-update-2-2-is-live-82611
What are your thoughts on Google Panda? Feel free to comment below and let us know.
I wonder if this may make things better or worse in the long run? Think about all the irrelevant content that is sometimes returned on keyword searches.
ReplyDeleteI am definitely going to read up on this more. Thanks Bill!
Great post Bill. I started reading about Panda a few months ago when someone I can't recall, posted it in the Syndication Elation group. I have seen some down falls in my tracking methods, but not much. I just learn from them. Thank you for refreshing my memory my friend.
ReplyDeleteI have read many articles about the Google Panda project. I believe it is a wonderful change as we move further into social media. I like the changes, see them to be more positive for the online business owner but also for the consumer, customers too.
ReplyDeleteWhat I didn't realize and you brought to light here in your article, the fact the keyword research tool for Google may not really be helpful right now since it is providing older search results.
Something to know and I will certainly share this with my fans, followers and clients. Thanks Bill for a really informative post.
Hey Bill,
ReplyDeleteThanks for another educational post! This is my first time hearing about Google Panda!
Great article Bill. I think the update is for the better, since it renews the importance of good content and pushes things towards social media, which in general requires better content. Search engine optimization services are hurting now, but as always they'll adapt and find another shortcut around the update. Thanks
ReplyDeleteAll these panda updates are making search engine optimization so much harder than it used to be. I guess it's good though since it increases the quality of the internet content, but it also requires so much more effort now to get your page ranked higher. I guess there are pros and cons with everything.. But like you mentioned, it's intended more for the benefit of the customer than for the disadvantage of the internet marketers. It just depends on from what perspective you look at it.
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