Thursday, August 18, 2011

Big MLM Tip - A Panda Bear and Network Marketing

Okay, I'm not really talking about a panda bear, but rather the Google Panda update that was released earlier this year. Actually, Panda is a series of ongoing updates to the Google search algorithms. 

In case you are not familiar with them, Google Panda updates are a series of updates to the search algorithms that were started this spring. The intent is to yield more quality results for the end user. 

Some internet marketers are not happy with these changes. People who have been using spinners to submit articles to hundreds of directories have taken the biggest hit. Google realized what was happening here, and has decided to stop crawling most of the second tier article directories. 

Another major change has come in the form of verifying content. Between the software changes and an army of humans looking at sites, Google has begun a crack down on low quality, duplicate and overlapping content. The term "Content is King" was never more true. 

So, what does all of this mean for us Network Marketers out there? The jury is still out, but I have some thoughts to share. 

Honestly, I feel that the results will be minimal in our field. We may see a bit of a bump in rankings when some of the internet marketers lose out on many of their backlinks, but if we are wise, we will not be competing directly with them for the same keywords anyway. 

The biggest affect from these changes will likely be seen in keyword research. Keyword trends are going to be less useful for a while with so much being changed. You will not be able to rely much on the historical data because they were collected under the old rules. 

I know there is a lot of frustration out there when it comes to the Google Panda updates. Especially since it is still an ongoing process, and more major changes could happen at any moment. Try to remember though, like any other business, Google must cater to their customers, those people using their site to find information. These efforts are not intended as a slap against internet marketers, but rather as an attempt to deliver more relevant search results to the consumer. 

Here is a really good article with info straight from Google.

And, here is another moer recent article with even more information.

What are your thoughts on Google Panda? Feel free to comment below and let us know.
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