Article marketing is a powerful tool for multiple reasons. The first is as an SEO link builder. Article submission sites are a high Page Rank site, which means those links carry a lot of weight with the search engines. Read more about this on the SEO page.
Article marketing is also great for branding yourself as an expert on a specific topic. "This concept goes back to the post from yesterday. The more times people see you, the more likely they are to remember you.
This also helps people find you as these articles frequently get ranked in the search engines too.
One other benefit is this. Say someone has noticed you a few times and decides to go check you out. If they Google your name and find a lot of good content from articles, social media and other places, they will be more likely to want to follow you.
We will discuss more about keeping track of your online presence in a few days.