Today we are going to talk about your site. Are you keeping an eye on the indicators that are available to you for tracking your site's progress? If not you are flying blind.
Tools like Google analytics and alexa.com are available for your use, so take advantage of them.
I recommend, as a general rule, checking your stats on each once a week. Sometimes I may check on them for a few days in a row if I am trying some specific traffic generating methods.
I won't go into detail about the many different stats you can view on these sites. I know most people would tune out if I did. The main information you want to grasp is, how much traffic you are getting. You can also find out about your target market and even what time of day people are visiting your site.
This information will help when you are promoting your site.It will help you learn more about your target market as well as what campaigns are working best.