Tuesday, May 15, 2012

Weekly Advertising Tip: Traffic Exchanges

It has been a couple weeks since I did one of these marketing venue posts. I hope you all find something to take from this one.

Here is a rather controversial advertising method. For every person that says Traffic Exchanges don't work, another will tell you how they work wonderfully. I can tell you that they do work, to an extent, but what and how you promote makes ALL the difference. 

There are so many hundreds of traffic exchanges out there, so many programs, and so many individuals that there is no magic formula. There is no one size fits all strategy. However, the basics of using traffic exchanges are constant. 

The number one thing to remember about using traffic exchanges is branding. If you are using any pages that do not have your name and picture on them, you are wasting your time. But, if you have your picture and name getting out there, and your message is consistent, people will start to know you, and they will start to respond. 

Another thing to consider is WHAT you are promoting. Promoting a business opportunity does not work well. While this is the only venue remaining that will yield any result from pitching an opportunity, it's still not the best idea. Offering to help people with the things they need for their business works Much better. Traffic, prospects, coaching, time savers and such are things everyone is looking for. Find something you can offer, preferably something unique that nobody else is offering, but you can always use an existing product until you develop something of your own. 

The main drawback to traffic exchanges is the time investment involved. You can spend hours, days and weeks clicking for credits. The other option is to buy credits, but I would be sure your ads are getting response before doing that. 

One more thing to consider is which exchanges to use. There are hundreds of them out there. At one point, I was actively using more than 50 of them. That was exhausting. I did get results, people giving up their contact info for my incentive offer. 

On the plus side, there are so many exchanges, and so many people using them, that a team could theoretically be built using nothing but traffic exchanges. 

One of my business partners, Wilfredo Diaz, just posted a great piece on traffic exchanges as well. I urge you to have a look at his link below.

The First Traffic Exchange Program With Its Own Algorithms

Here are a few other links pertaining to Traffic exchanges that you may find helpful.

You Best Converting Traffic Exchanges

Your favorite smaller exchanges



 Are you currently using traffic exchanges? Do you plan to in the future? I would love to hear about your experiences, past, present or projected. Please leave a comment below to let us know.

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