Wednesday, May 18, 2011

Big MLM Tip of the Day: Sympathy Sponsoring

Have you ever wished you could sponsor someone because you see that they are in a tough spot? 

Maybe it was a friend who had a run of bad luck, or maybe it was someone you just met. Either way, this is never a good strategy. 

With any legitimate network marketing company there is going to be an initial expense. It is usually not very much, but if the person cannot afford it, you will be left with two options. Either you will not be able to get them going or you will offer to pay their way in. 

While it may, at first, make sense to pay the initial fee for them, I would warn against it. The first issue is, are they really going to value something that was given to them as much as if they had earned it? Secondly, what is going to happen next month when they cannot afford to cover the cost of their own products? 

At that point you would be left with little option but to cover their expenses again. How long would you be willing to carry that person? Can you help them become profitable quickly enough to remove that burden from them and from yourself? 

Then you have to consider the potential that your new broke distributor will feel a sense of shame from not being able to pull their own weight. Keeping them engaged will be difficult at best. 

Such a situation can put a serious strain on a relationship.

Sympathy Sponsoring

Sympathy Sponsoring

Sympathy Sponsoring

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