My last couple of posts have been dealing with 3 Elements of a Successful Marketing Strategy. Now it is time to take a closer look at each one. Before going on, you might want to go back and read the previous post here: MLM Tip: Brand Awareness
Today we will focus on Your Brand Presence. How are you going about getting Your Brand out there, and keeping it out there? Regardless of what venues and methods you use, it will take constant consistent effort to keep your brand in front of your target market.
If you are going to use social media, you should be performing tasks, daily, to help further expand your brand presence. If you plan to use traffic exchanges and safelists, then you should be earning credits and tracking your results daily.
I know this is not always easy. You have to work at marketing every day, follow up with prospects, work with your existing team, and you probably still have a full time job. That is a lot to juggle for sure, but that is a topic for another time.
The bottom line is, you want to promote you daily. Every day you want to have your brand in front of new people as well as others who have seen you before to serve as a reminder. Think of what you are doing to market yourself now.
How can you stay in front of your current audience? How can you adapt to be sure new people find you every day? Answer these two questions and you will be on your way. After that, it is only a matter of duplicating your efforts so as to increase your circle of influence.
Just be sure you are playing the right message. A steady stream of sales pitch posts via social media is not effective. It gives a sense of desperation. Also, try to keep your message consistent. It is fine to change some wording here and there, but be careful of being too scattered. This is why you should always promote you, not a program. Programs come and go. You don't want to be one of those people who is promoting something different every week. Besides. People join people, not companies.
The next post in this series will discuss element #2, the various marketing venues at your disposal. I look forward to it.