This post is the third in a series on marketing online for Network Marketers. I would recommend you read the forst two posts here before continuing.
We are extremely fortunate to have such a variety when it comes to where we want to market ourselves. On the other hand, with so many choices, it can be difficult to know where to start. It's easy to burn through a lot of money if you are not careful.
There is, of course, no "one size fits all" answer to this question. So, how do you where to start? Better yet, how do you coach your new team members on where to start?
First, let's look at some of the options available. For the Network Marketer, we need to break them into two categories, online and offline.
Since I have already done an entire series on offline prospecting, we'll focus on online methods this time.
When investigating venues for marketing, the first consideration is always budget. If you are like most people, or were at one point, you are probably thinking, "What budget?" I get that. This is why I always steer my team toward free or very low cost options because anything else is not duplicatable. Anyone who goes into business with us should be able to do what we do and see success. But, I want to talk a little about paid methods also for those who may be interested.
First, let's look at some paid methods. A few options would be, sponsoring a page, Pay Per Click (PPC), Solo ads and purchased credits from some of the free sources we will discuss later. Since being the sponsor of a site is going to be beyond most of us, not to mention virtually a thing of the past, let's move on to Pay Per Click.
PPC advertising is, by far, the most popular form of paid advertising on the internet today. Both those looking to advertise their products or services and those looking to monetize their websites with such ads find this type of exchange beneficial.
There are several options when adverting your business. Google ad-words, Facebook ads are probably the two most well known, but there are several other smaller ones around too. If you have not honed your short ad writing skills, you may want to start with some other options that allow you to run ads for free. Ibotoolbox and the adzly network that is part of imfaceplate are both good options. These will allow you to test some ads before you start dropping cash. A PPC campaign can burn through a lot of money with little to show if you are not diligent.
Solo ads can be a great way of getting your message out. Many site offer solo ads that allow you to send an email to most, or even all, of their members. Most of the free traffic sites we will discuss later offer these. You pay once per email sent. Keep your eye out for specials too.
Other paid options would include some classified ad sites, some directories and other services. I strongly advise being sure there is value before spending money.
This is a good place to mention buying leads. You will surely see offers for purchasing leads. Ask yourself, if these leads are so good, why sell them? I don't know about you, but a partner in my company would earn me, and them, far more money than I could ever charge for that "lead". Bottom line: Buying Leads is always a SCAM!
I think I have rambled on long enough for one post. Next time we will discuss where to market yourself online for free. You will not want to miss that post.
Personal Branding does not have to be a mystery.